HEAD OF MARKETING

• Develop and implement the overarching marketing strategy across multiple luxury and premium brands.
• Lead, mentor, and manage the marketing team, setting clear objectives and performance standards.
• Oversee brand positioning, campaigns, events, and promotional activities across all channels.
• Ensure alignment between marketing initiatives and commercial objectives.
• Manage marketing budgets, forecasts, and return on investment analysis.
• Collaborate closely with retail, buying, VM, and senior leadership teams.
• Oversee digital marketing, social media, CRM, and performance marketing activities.
• Maintain strong relationships with brand principals and external partners.
• Monitor market trends, competitor activity, and customer insights to inform strategy.
• Ensure consistent brand standards and messaging across all touchpoints.

CORE COMPETENCIES AND ATTRIBUTES:

• Strong leadership skills with proven experience managing and developing a team.
• Strategic thinker with the ability to manage multiple brands simultaneously.
• Commercially driven with strong analytical and decision-making abilities.
• Excellent organizational and project management skills.
• Strong communication and stakeholder management capabilities.
• Results-oriented mindset with the ability to translate strategy into execution.
• Ability to operate effectively in a fast-paced, multi-brand retail environment.
• High level of professionalism, creativity, and brand sensitivity.

QUALIFICATIONS AND EXPERIENCE:

• Proven experience in a senior marketing leadership role.
• Demonstrated experience managing marketing across multiple brands.
• Experience within luxury, premium retail, or a similar consumer-driven sector is highly desirable.
• Bachelor’s Degree in Marketing, Business, Communications, or a related field (Master’s Degree considered an asset).
• Strong knowledge of digital marketing platforms and performance analytics tools.