Sales & Marketing Assistant - Yachting Industry

Sales & Marketing Assistant – Yachting Industry

Location: Malta
Job Type: Full-Time

Are you passionate about digital marketing, social media, and luxury brands? Do you enjoy creating engaging content, analysing campaign performance, and helping a business grow? We are looking for a Sales & Marketing Assistant to join our team and play an important role in promoting our services within the international yachting industry.

This is an exciting opportunity to work in a fast-paced environment where creativity meets business development. You'll collaborate with our Sales and Marketing team to strengthen our brand, increase our online presence, generate new business opportunities, and support marketing initiatives across multiple platforms.

Key Responsibilities

Digital Marketing

• Plan, create, and schedule engaging content across Facebook, Instagram, LinkedIn, and other social media platforms.
• Manage the company's social media calendar and maintain consistent brand messaging.
• Monitor engagement, respond to enquiries, and grow our online community.
• Assist in developing and executing digital marketing campaigns.
• Create email marketing campaigns and newsletters.
• Monitor website performance and recommend improvements.

SEO & Website Management

• Assist with website updates using the company's CMS.
• Optimise website content for Search Engine Optimisation (SEO).
• Conduct keyword research and implement SEO best practices.
• Improve website visibility through on-page SEO techniques.
• Monitor website traffic and campaign performance using Google Analytics and Google Search Console.
• Work with external agencies or developers when required.

Content Creation

• Write engaging content for blogs, newsletters, brochures, website pages, and press releases.
• Produce creative marketing materials for online and offline campaigns.
• Create graphics, presentations, and promotional materials using Canva or Adobe Creative Suite.
• Source and manage photography and video content for marketing purposes.

Sales & Business Development Support

• Assist with business development activities and lead generation.
• Maintain and update the CRM system.
• Prepare sales presentations, proposals, and marketing collateral.
• Support client communications and follow-up activities.
• Assist in organising meetings, networking events, and industry exhibitions.

Market Research & Reporting

• Conduct competitor and market research.
• Monitor industry trends and identify marketing opportunities.
• Prepare monthly reports on website traffic, social media performance, SEO rankings, and campaign effectiveness.

What We're Looking For

We are seeking a creative, organised, and proactive professional with a passion for marketing and the boating industry. The ideal candidate will have strong communication skills, a commercial mindset, and the ability to promote our products and services to a diverse client base.

You will ideally have:

• Previous experience in a sales, marketing, or business development role, preferably within the boating, yachting, marine, maritime, or leisure industry.
• A good understanding of the recreational boating industry, including boats, marine products, services, and the needs of boat owners.
• Experience working with boat owners, marinas, boatyards, dealers, marine suppliers, or service providers would be considered a strong asset.
• Knowledge of the local and Mediterranean boating market is advantageous.
• Experience managing Facebook, Instagram, LinkedIn, TikTok, and other social media platforms for business purposes.
• A good understanding of SEO, content marketing, Google Analytics, Google Search Console, and digital marketing best practices.
• Excellent copywriting skills with the ability to create engaging content for websites, blogs, newsletters, and social media.
• Experience using Canva, Adobe Creative Suite, or similar design software.
• Strong IT skills, including Microsoft Office and CRM systems.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• A proactive, customer-focused attitude with excellent interpersonal and relationship-building skills.
• A willingness to attend boat shows, marine exhibitions, customer events, and industry networking activitieswhen required.
• A genuine interest in the boating and marine lifestyle, with the enthusiasm to learn and grow within an international organisation.

Why Join Us?

• Join an established company operating within the international yachitng industry.
• Work on exciting marketing campaigns for a luxury global market.
• Develop your skills across digital marketing, SEO, branding, and business development.
• Be part of a collaborative, supportive, and ambitious team.
• Enjoy excellent opportunities for professional growth and career progression.

If you're passionate about digital marketing, social media, SEO, and building brands, and you're looking to develop your career within the exciting world of superyachts, we'd love to hear from you.