Senior PPC Specialist
Are you passionate about PPC and data? Do you like the idea of working in a strong team where success, improvement and growth happen every day? Then we might have something very interesting for you!
The Challenge
We are now looking for a Paid Search Senior Specialist to join our PPC team at Betsson Group at our Malta office. The role will play an important part in our global multibrand strategies and processes. You will be responsible for the development, management, and optimisation of PPC campaigns for multiple brands across the LATAM & European markets, generating high-quality paid traffic to our brands, all in line with business objectives and budget.
What’s in it for me?
The Paid Search Senior Specialist will have the opportunity to join one of the most exciting and dynamic teams at Betsson and will work closely with other key marketing departments (such as SEO, Affiliates, Programmatic and CRM) as well as content and product teams. You will form part of a diverse team of many nationalities and different backgrounds that is surely going to challenge you and provide you with great shared learning experiences. We have a massive focus on knowledge sharing and personal growth, always striving to push the boundaries and getting better results. If you’re a go-getter, initiator, who also likes to have FUN, you’ll fit right in.
Responsible for planning, execution, and optimization of PPC campaigns for new or consolidated markets across search, app, and video channels to meet regional goals. Work closely with PPC Senior Manager in order to ensure these tasks mentioned before are implemented and communicated accordingly.
You’re good at:
- Taking ownership of accounts – setting up, managing and improving PPC campaigns across multiple markets and brands.
- Communication and collaboration with regional brand marketing teams and commercial managers to deliver consistent brand message and positive ROI.
- Testing mentality – from ad copies, to bid models, landing pages and user journeys.
- Ability to come up with innovative ideas on how to improve campaign performance, user experience or our internal processes to make them more effective.
- Understanding and analysing data, generating insights with your observations, identifying opportunities for growth and taking data-driven decisions to improve our KPIs.
- Ensuring that the technical infrastructure is in place to provide optimal tracking and reporting.
- Quarterly Planning & Action Implementation of PPC activities according to regional goals/targets.
- Collaborate with other marketing channels in order to support and implement A/B test, CRO and broader marketing strategies.
- Problem solving and creative thinking.
Extra awesome:
- iGaming experience (2+ years).
- Fluent in Spanish or Portuguese
- YouTube & Apps advertising experience.
- Experience with scripts and automation.
- Google AdWords certification preferred.
- Advanced Excel skills.
- Fun personality and team player.
Challenge accepted?
