Sales Executive – Food & Beverage Division

Sales Development

•  Develop and execute sales strategies to increase market share and product distribution.
• Identify and secure new business opportunities within retail, horeca (hotels, restaurants, cafés), catering, and wholesale sectors.
• Expand the customer base through effective prospecting and relationship building activities.
• Maximise sales opportunities within existing accounts through upselling and cross-selling initiatives. 

Account Management

• Maintain regular contact with existing customers to ensure high levels of satisfaction and retention.
• Ensure customers receive exceptional service and support.
• Address customer concerns, complaints, and queries promptly and professionally.
• Monitor customer performance and identify opportunities for growth.

Market Development 

• Conduct regular market visits to identify trends, opportunities, and competitive activities.
• Gather market intelligence and provide management with relevant feedback and recommendations.
• Assist in launching new products and promotional campaigns.
• Support brand-building initiatives and merchandising activities.

Business Planning and Reporting

• Prepare and submit accurate sales reports, forecasts, route plans, and market feedback reports.
• Maintain up-to-date customer records and account information.
• Monitor sales performance against targets and implement corrective actions when necessary.
• Assist management in developing sales budgets and growth strategies.

Collections and Credit Control

• Monitor customer account balances and ensure payments are collected according to agreed credit terms.
• Follow up on overdue accounts in collaboration with the finance department.
• Maintain healthy debtor levels while preserving strong customer relationships.

 Brand Representation

• Represent Montekristo Direct professionally at all times.
• Promote company values and maintain the highest standards of business ethics.
• Attend trade events, exhibitions, product launches, and promotional activities as required.
• Ensure products are presented and displayed according to company standards.

• Minimum of 5 years' experience in Food & Beverage sales.
• Proven track record of consistently achieving or exceeding sales targets.
• Strong understanding of the local retail and horeca market.
• Excellent communication, presentation, and negotiation skills.
• Ability to build and maintain strong customer relationships.
• Self-motivated and capable of working independently.
• Strong organisational and time-management skills.
• Valid driving licence.
• Proficient in Microsoft Office applications and digital sales tools.

 Desirable Requirements

• Experience within beverage, or consumer goods sectors.
• Existing network of industry contacts.
• Knowledge of route-to-market and distribution channels.
• Experience working with premium brands.

Key Competencies

• Commercial awareness
• Customer-focused approach
• Strong negotiation skills
• Results-driven mindset
• Strategic thinking
• Problem-solving ability
• Team collaboration
• Professionalism and integrity
• Excellent interpersonal skills
• Adaptability and resilience
  
  

Package and Benefits

• Competitive basic salary.
• Attractive performance-based commission structure.
• Company vehicle.
• Fuel allowance.
• Mobile communication support.
• Ongoing training and professional development.
• Career progression opportunities within a growing organization.
• Opportunity to work with a diverse portfolio of established and emerging brands.