Bluerock Operations LTD

Established in 1992, Bluerock Holdings today represents more than 150 brands, each of which provides iconic products. As specialists in the luxury segment with a strong focus on serving the most discerning local and foreign clientele, Bluerock is present in the three major sectors of the luxury market: Jewellery & Timepieces, Fashion & Accessories, Beauty & Fragrances. The jewellery business has been the foundation of our entrepreneurial spirit at Bluerock, nourishing a culture of honesty and trust. We put value in brand selection, and we work with Maisons enriched with savoir faire, aiming to exceed customer expectation. The business model that we follow, seeks skill and mastery at all process levels, from the choice of product raw materials all the way to our selective retailing experiences. During these past 30 years, we have carefully marketed all our brands by operating through a highly selective distribution strategy, and locating all our boutiques in Malta’s prime shopping areas. Bluerock is committed to strongly upholding company ethics, as well as underlying social and environmental responsibilities. Integrity is imperative in every aspect of our activities and relations with our stakeholders.

About

Marketing Executive

The Marketing Executive is involved in developing marketing campaigns to promote our brands and products. It is a varied role that is challenging, inspiring and fast-paced which involves supporting the General Manager and the team in planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research.

Main tasks and responsibilities

Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
Communicating with target audiences and managing customer relationships
Issuing POs for all marketing activities
Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign
Ordering Group stationery such as boxes, bags and ribbon
Managing the inventory of media related timetables such as billboards, magazine, newspapers and digital as well as collecting proofs and statistics for adverts
Update the social media platforms
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
Writing and proofreading copy
Liaising with designers and printers
Organizing and attending photo shoots when necessary
Arranging the effective distribution of marketing materials
Maintaining and updating customer databases
Organizing and attending events such as conferences, seminars, receptions and exhibitions
Sourcing and securing sponsorship
Contributing to, and developing, marketing plans and strategies
Involvement in managing budgets
Evaluating marketing campaigns
Monitoring competitor activity
Other duties as assigned by the manager in line with business exigencies and continuity

Educational and skill requirements

The Candidate Should Ideally Have

2 years’ experience in a dynamic Marketing environment coupled with specific industry knowledge
Knowledge in Marketing, Branding and Copywriting
A degree in a relevant field such as Marketing, Communications, Business/ Management, or Psychology

Key Skills and Competencies